November 13, 2014

Y3Kim Kardashian

Is the Internet really so fragile, that a picture of one (albeit famous) derriere, could render it useless? Should we brush up on our pre-Web.20 communication methods? Start writing down our favourite recipes? Printing the photos and documents we keep so ‘safely’ in our clouds? Probably not.

Luckily for us, ‘breaking the Internet’ has a less literal connotation – as Time Magazine points out, it’s really a phrase more likened to ‘hijacking the internet’ –when a hype story clogs up our newsfeeds and social media platforms at the expense of more…important stories.

While we can thank Kim for bringing some ‘big’ attention to the ever-changing and increasingly abstract, a la mode semantics of the 21st century – as it turns out, she’s not the only one who has tried to break the Internet.

Here are some other great examples:

1. http://celeb.bz/14jyy6L

2. http://nyti.ms/1GPdmVl

3. And my personal favourite: http://i.imgur.com/O00xD.jpg

Communications , Marketing , Marketing Trends , Social Media # , , ,
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