With so many people shopping online now, social media plays a huge part of influencing shoppers.
Online consumer reviews and recommendations carry much more weight than company-branded content. People regularly trust consumer reviews more than anything a company might say about their product – even if it’s from consumers they don’t know. It is the authenticity that they trust.
Furthermore, many savvy online users are installing ad blockers. Smart companies are rethinking how they reach consumers and looking for more organic and authentic solutions.
Get creative with your marketing! Put your content in front of the right bloggers and social media influencers to make a bigger impact!