Did you know that a website’s loading time is often the deciding factor as to whether or not a visitor actually views your site?
Today’s business owners are in a conflicting situation. They want to make their website stand out and provide their viewers with engaging designs. The problem is that these features require more scripts, which increase the size of your site’s code. The result is a slower loading time that results in a loss of visitors. According to kissmetrics.com, 40% of people abandon a website that takes more than three seconds to load.
The answer to this conflict is optimization.
The Top Three Areas to Optimize to Reduce Loading Time
Images: One of the biggest mistakes people make is failing to scale down images to the correct size before uploading them to a website. Ironically, images are one of the most aesthetically pleasing aspects of a webpage, yet are also one of the main causes of slow loading times.
Browser Catching: Browser catching is a great tool for return visitors. It enables you to temporarily store data on a visitor’s computer so that they don’t have to re-load content every time they visit your website. To set up your browser catching, contact your hosting company.
Cascading File Sheets (CSS Files): These are what help keep your websites information in the correct display format. Again, the more CSS files you have, the more content your visitors will have to load. To help this issue you can compress your files, which can reduce their size by up to 50-70%. This can be implemented in your server settings. Another basic way to optimize your CSS files is to delete any that you do not regularly use.