Snapchat is a great tool that businesses can use to produce daily, real-time stories that engage and excite audiences. These stories are made up of a collection of snaps that are only accessible for 24-hours, or if you choose, individual snaps can be sent to followers that only last 10-seconds. The brief nature of these stories helps create excitement and interest about the content. Here are three great Snapchatting tips!
1. Provide back-door access to live events
Snapchat is great for real-time social media marketing as you can make your audience feel as if they are attending the event with you through your snaps. It provides a different, more authentic view of what is happening at events.
2. Create some competition and excitement by offering contests and promotions
Offer promo codes at the end of your stories or encourage your followers to take a snap with your product. This is a great way to encourage your audience to view your snaps and to come back for more content.
3. Partner with influencers and increase your brand awareness
Establish relationships with those who are skilled on the Snapchat platform. These individuals can make amazing content and help further enhance your brand personality.
Check out Snapchat and give these three tips a try. It’s an easy way to reach your audience in a new, trending way.