Mistakes happen. Unfortunately some mistakes can be damaging to a brands image, especially when they occur on social media platforms for all of your followers to see. Educating yourself on mistakes that are commonly made can help reduce the chances of you making them in the future. Here are eight mistakes that you should not be making.
1.React to controversy without thinking about the best way to respond.
Don’t react with your emotions. It’s important to take a moment to develop a strategy or work with your PR team to develop the best response to controversial comments or accusations.
2.Taking on an opinionated voice.
When positing content, it’s important to maintain a neutral voice. This will help insure that you don’t offend your audience or spark a heated debate.
3.Posting irrelevant content.
Your audience is interested in you because of what you stand for. Share information on relevant topics that will be of value to your followers.
4.Focusing on controversial content.
Some controversial content may be appropriate for your audience but you have to be careful as it can bring negative attention to your brand. Focus on reaching your audience with relevant content, which will be more effective at bringing attention to your business.
5.Obsessing over self-promotion.
In order to be successful, you need to gain the respect of industry peers. Provide a mix of content that shares your work and the work of others in your industry.
6.Being impersonal and generic.
One of the worst things you can do is communicate with your audience like a robot. Participate in real-time discussions with your followers; let them know that they matter. Ensure your responses to your followers are personalized!
7.Focusing all of your attention on influencers.
Yes, influencers can make a big impact on your brand’s reach but it’s important not to forget about your consumers. They deserve your attention because they have already shown an interest in your brand and may become future customers.
8.Over automating content.
Don’t rely on scheduled posts and tweet too far in advance. Re-tweet, comment, and reply to others activity in real-time.
You’re human, and that means you make mistakes from time to time. However, if you converse with your followers like a person, maintain a neutral voice, and produce relevant content, you’re on the track to success in the world of social media marketing.
SocialMediaToday provided the original content for this post.
If you found this post interesting, check out Five Tips for Retaining Consumers Through Social Media.