From handmade to kinetic, there are a ton of different styles when it comes to logo design. Your logo is the first thing consumers will see about your brand, therefore it’s incredibly important that it’s unique and accurately represents what your brand stands for.
Bill Gardner, founder of Logo Lounge, a logo inspiration book, spends his time sorting through thousands of logos. He picks out the logos that stand out to him and that have new and unique qualities. He then categorizes the logos until a trend is revealed, which helps display how logo design has evolved.
Once he has gone through his sorting process, he then seeks feedback from other designers and ends up with his top 15 reported trends. Gardner is very strong believer that people have to look at the work of others in order to gain ideas and inspiration.
The following is a list of 5 logo design styles to help educate and inspire you to develop a logo that will be the best representation of your brand.
1. Flat Logos.
Flat logos use a simple design and are used by many of the world biggest companies, including Microsoft. They continue to be a popular style because they are clean, work well in any browsing device, and have a quick loading time. This enhances the users experience, as they don’t have to wait for the logo to load. Flat designs look clear and crisp at any size on any device.
An increasingly popular trend, handmade logos have a more personal and intimate feel. Some companies adopt a hybrid logo, where they’ll add a small sketch like an arrow alongside digital elements. These don’t look truly handmade but have a more personable feel than a totally digital logo. Vancouver-based designer, Paula Provost, has produced some great handmade designs, which can be seen here.
3. Kinetic Logos.
Kinetic logos are those where some elements change while others remain the same. This style is always presenting something new yet is always recognizable. One example is Google, where the text stays the same yet the logo can often be seen with different images incorporated into the background. Kinetic logos makes a company seem diverse and allow companies to incorporate relevant characteristics into their logo.
4. Negative Space Logos.
These are logos that continue to amaze. They are designed so that you will see one image at first and a second image after taking a closer look at the logo. FedEx is a well-known example. When you first look at the logo, you see the brand name but if you look closer, you will see a big arrow. The ability to contain multiple messages is one of the big advantages of this style of logo design.
5. MonoLine Logos.
This is another artistic style that projects the feeling of being handmade. The logo is arranged with uniformed text, width and spacing to create a clean yet intricate looking logo. Check out some great examples here.
As Bill Gardner suggests, take a look at others work for inspiration in logo design. Check out sites like Aftermodern.lab inc for some inspiration. Make sure your logo communicates your brands personality, fits in with your business’s industry, and looks modern amongst current logo trends.
JUST CREATIVE published the article that inspired this post!