Whether you’re launching a new business or a new product, some basic steps can be taken to help ensure it’s successful. A launch party often has multiple goals but one of the biggest is to fill the space with your target audience. This audience should be clearly defined during the event’s initial planning stages and should include potential buyers and sponsors, media, and influential people in the industry.
The launch party will provide a great place to start business relationships and to get people talking about your new business or product. Here are 10 tips to help ensure your launch party is a success.
1. Do Your Market Research
Before choosing a date for your event, ensure that you do a thorough search of other industry events. This is to help insure that no other events will conflict with yours. Ensuring attendees have a free schedule is the first step to getting them to your event.
2. Set Goals
Whether you want your event to increase sales or gain a specific amount of media coverage, this should be one of things you decide when planning your event. Your goals will help establish who to put on the invite list.
3. Stand out!
Choose a venue that’s different and that people will want to experience. You could look at hosting an outdoor beach party or renting an exclusive club. Of course budget will put limitations on the spaces available to you but the point is to think out of the box and try something different.
4. Be Genuine
Being genuine will make people feel like they can trust you. Strong and lasting relationships are built on trust and it is those types of relationships that will make people want to work with you. This is the impression you want to leave with attendees.
5. Keep a Contact List
Keep a record of everyone you work with. This includes other industry professionals, clients, suppliers and anyone else you’ve worked with in your career. Networking is a big part of business success. People are more likely to support you when you already have history. It’s a good idea to touch base with those on your list to keep relationships active.
6. Be Aware of Your Energy
Be confident, positive and happy, especially at your event. Show interest in others and make it known that you’re passionate about what you do. This will help you connect with attendees on a personal level, which may increase the chances that they decide to work with you.
7. Be Exclusive
The event should be invite-only. It will make attendees feel privileged while allowing you to control who is at your event. This is important, as you want to ensure those attendees are going to benefit your launch. There is also an increased desire to attend exclusive events.
8. Keep the Invite Simple
Create an eye-catching invite by using a good photo. Keep the copy down to the basics, as it can be overwhelming when too wordy. Basic information includes:
-Date, time, location
-An appealing fact about the event
9. Take Photos!
Have a designated photographer at your event. You can also come up with a hashtag and encourage guests to take photos of the event and post about it on social media. This will help generate buzz around your party and make it look successful!
10. Offer Complimentary Items or Gifts
Offering attendees free items is a great incentive to go to the event but is also a great way to help attendees remember the event. These items might include free food, an open bar, free entertainment or gift bags.
A successful launch party is going to come down to planning. Ensuring that these steps are part of the planning process will increase the chances that your event is a success. Levy your contact list to get your target audience to your event. Encourage attendees to take and share photos, and if possible, send them home with a gift bag with items branded with your company name.