AROUND THE WORLD IN 80 ANTHEMS

KFM worked with the Everitt family to create a media strategy for their Around the World in 80 Anthems tour. Throughout the 2015/2016 tour, the family aimed to raise $1 million for the charity SOS Children’s Villages as their daughter Capri sings 80 Anthems in 80 countries in 41 different languages. KFM created a media kit and a sponsorship package to assist the Everitts. In three months, through dedicated media outreach, KFM secured interviews with CBC, CKNW, CTV Vancouver, CTV Ottawa and CTV National and helped to secure half a dozen sponsors including Flight Centre before the family embarked on their tour.

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