A well-known brand in Québec, KFM was tasked with throwing a VIP launch party for the new Caroline Néron West Edmonton Mall location. A carefully selected guest list was developed and managed, which included well-known local personalities, fashion influencers, and local politicians. Guests were greeted by models showcasing jewelry and accessories from the collection. A fun, interactive photo booth lent a playful mood to the evening. Fine canapés and Champagne were served alongside a selection of fine chocolates and gourmet candy bar. Guests also had the opportunity to meet and chat with the designer, Caroline Néron, herself to learn more about the collection. Overall, the opening event succeeded in reflecting the brand’s unique and stylish elegance, surpassed sales goals, and left guests inspired by the brand.