GoodLife Fitness

KFM has worked closely with GoodLife Fitness since 2010 to develop and expand the brand in Western Canada. In 2015, GoodLife Fitness engaged KFM to develop marketing and promotional materials that would increase brand awareness and membership in their B.C. clubs. The branded solution package included street team recruitment and management, windmasters, t-shirts, backpack flags and promotional postcards. We also created print, billboard and cinema advertisements. Materials developed were also translated into several languages to relate to various markets throughout B.C.

Trails sold
Conversion rate
Sales Target

“The club feels alive again and we are busy! This month we have seen more referrals walking into the club and more guest traffic than ever before. thank you again every one for all your efforts in making this the best month Abbotsford has ever had!”

-Mike Douvan, General Manager, Abbotsford club