SIMON FRASER UNIVERSITY

KFM created a ticket marketing strategy for SFU’s 50th anniversary gala. With a tight 12-week timeline we knew we needed the right tools and approach to reach our target of 2,000 ticket sales. KFM developed a communications plan with a clear call to action, sales tools for the SFU team, a sales incentive program, outreach pieces for various stakeholders and sponsors to leverage and a strategic social media strategy. The result was a completely sold out event 4 weeks ahead of schedule.

ticket
weeks
 weeks early