We continually talk about creating custom content that is right for your company and will speak to your customers in the right way. It doesn’t make sense to spend your time on every platform out there if it is not right for your product or service or if it doesn’t reach the people you want to speak to. Here’s a quick and easy check list to help you determine if Instagram is right for you.
1. Fasting growing social network
The platform currently has 75 million daily active users and 400 million active monthly users. It has gained 100 million users in 2015.
All posts are a photo or a short video. You need to consider if your content or products translate visually.
It is most influential among millennials (18-35). You need to consider if this is an audience you want to reach. Older audiences are more concentrated on Facebook and Twitter.
4. Ad options
Instagram has recently created advertising options. Ads are almost indistinguishable from native posts and are as affordable as Google Ads or even cheaper.
One of the most effective ways to advertise through the platform is through top influencers. This can reach more people directly than any traditional ad campaign.