For the first time, Pantone has chosen two colours to represent the 2016 Colour of the Year. The soft and sweeping duo will set an interesting trend for the coming year in industries ranging from fashion to home décor.
Inspired by Societal Movements
Explaining the choice, the company cited “societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.”
Colours of Mindfulness
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association.
While the calming colours may seem too pastel on their own, you can easily ground them with a blend of earthier tones such as deep browns, forest greens and muted purples. Yellows and pinks blend easily, while brighter tones offer a burst of extra energy.
For design, these colours are ideal for more tranquil industries such as meditation, bath products, sweet shops, weddings or childcare.