Twitter has made a few changes recently. Is it because the platform is about to be 10 years old and feels the need to revamp their services? I don’t know, but I do know it’s beginning to feel a lot like Facebook.
So what are the new changes?
- The ‘Moments’ feature, which is still not available in Canada, is kind of like a summary of the biggest stories of the day.
- The ‘While you were away’ feature gives you old stories you may have missed at the top of your feed.
- The character limit will increase from 140 to a whopping 10,000! Thankfully you won’t see all of that text when you’re scanning your feed.
- The ‘First View’ feature is a 24-hour video ad unit for marketers.
- You can follow fellow frustrated tweeters using the hashtag #RIPTwitter.
What can you do?
Love it or lose it. Well, maybe don’t toss the whole platform just yet. While there’s nothing you can do to stop these changes, short of being tight with Twitter CEO Jack Dorsey, you can approach them in the right way.
As marketers, and millennials, we already know that it’s futile to resist new apps, technologies and updates. It’s the nature of the beast. You have to embrace perpetual change and fresh thinking. Be an active learner of new technologies and discover how to make them work for you.