Instagram is creating some strong competition for Snapchat since launching their new Stories feature; a new section of the app that allows users to share casual, real-time posts at high frequency.

Aside from creating some competition for Snapchat, Stories was created as a solution for Instagram users that want to share a large number of photos but don’t want to over-saturate their feed. The stories, like Snaps, last a total of 24-hours, so the content can be more casual as it’s not permanent. They are a great way for users to create light-hearted, personal content for followers within Instagram. These stories can make followers feel more connected to the brand.

How to create an Instagram story:

  1. Open your Instagram account and go to your home page. You will see the stories feed at the top of that page. To create your own story, press on the ‘+’ symbol in the top left side of the screen.
  1. You can either take a photo or a video clip that is a max of 10 seconds. To take a photo, tap the round button. Hold the button to take a video. Simple. The thunderbolt icon is what allows you to turn the flash on and off. The two arrows allows you to flip the camera from front to backwards facing, which can come in handy if you are looking to take a selfie. If you would rather upload something from your camera roll, all you have to do is swipe downwards.
  1. Once the content for your story has been created, it’s time to get creative. You can choose one of three pen-type options to draw on your story. You can also choose from a variety of coloured filters. TIP: if you hold down a colour, even more colour options will come up.
  1. When you are happy with what you’ve created, just press the check mark icon to post your story.
  1. Once posted, you can see who has viewed your story by swiping upwards. You also have the ability to block people from viewing your story by tapping their name and then tapping the ‘x’ beside their name.

Like Snapchat, Stories is simple to use and a great new way for Instagram users to engage their followers. There are a few differences from Snapchat however:

-No screenshot notification.

-No stickers.

-Not as many filter options.

-No new memories feature.

Stories is vastly different from the traditional Instagram feed as it does not provide the option for likes or comments. This changes the type of content users post. The lack of pressure allows for more realistic, casual content to be shared, which allows for the creation of more personalized connections.

Try using Stories today!

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