According to a recent article written by Nikki Gilliland at Econsultancy, some of the world’s most well known luxury brands are embracing influencers as a key marketing strategy.

While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion, luxury brands are starting to understand that leveraging the viral and broad appeal of social is vital to sustainability and growth.

The ‘New Face of Luxury’ report – published by Fashion & Beauty Monitor in association with Econsultancy – delves into this topic, exploring why luxury is embracing this growing trend.

To read the report, click below:

The New Face of Luxury: Maintaining exclusivity in the world of social influenceMay, 2017 In association with Fashion and Beauty Monitor

Business Development , Event Marketing , Fashion , Luxury Marketing , Social Media , Strategic Marketing # , , , ,
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