Print advertising has been around as long as advertising has. It has survived the rise of radio, television, and internet, while still going strong. There’s something about a really well executed print ad that speaks to us on a deep emotional level. Many technologies and aesthetic trends have changed over the years, but certain cornerstones of a good print ad remain the same.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know why it works? Do you know how to use storytelling to its fullest extent? Let’s look at the science.