• 10 Steps to Throwing a Successful Launch Party
    15/09/16 Business Development , Corporate Events , Event Decor , Event Marketing , Event Planning , Karran Finlay Marketing , Marketing , Social Media , Vancouver Marketing # , , , , ,

    10 Steps to Throwing a Successful Launch Party

    Whether you’re launching a new business or a new product, some basic steps can be taken to help ensure it’s successful. A launch party often has multiple goals but one of the biggest is to fill the space with your target audience. This audience should be clearly defined during the event’s initial planning stages and should include potential buyers and sponsors, media, and influential people in the industry.

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  • 11/12/15 Advertising , Design , Event Decor , Fashion , Marketing Trends # , , , ,

    The Top 10 Colours for Spring 2016


    While we’re on the trend of Pantone colours, this past September, Pantone released its top 10 colours that we will be seeing this coming Spring 2016 season. The colours are part of their semi-annual colour report for the fashion industry, which is compiled by a group of colour experts around the world who have synthesized all the hues used throughout the forthcoming collections and merged them with the colour trends they have been tracking globally.

    2016 Campaign

    In a new campaign we’ll be launching in 2016 we’ll be looking to this list for inspiration. Stay tuned to see how we use these colours in the advertising and marketing world.

    See the full list of top 10 colours here from InStyle.


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  • 11/12/15 Advertising , Design , Event Decor , Fashion # , ,

    2016’s Pantone Colour of the Year!

    Introducing Rose Quartz and Serenity
    Pantone 13-1520 & Pantone 15-3919

    For the first time, Pantone has chosen two colours to represent the 2016 Colour of the Year. The soft and sweeping duo will set an interesting trend for the coming year in industries ranging from fashion to home décor.

    Inspired by Societal Movements

    Explaining the choice, the company cited “societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.”

    Colours of Mindfulness

    As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

    The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association.


    While the calming colours may seem too pastel on their own, you can easily ground them with a blend of earthier tones such as deep browns, forest greens and muted purples. Yellows and pinks blend easily, while brighter tones offer a burst of extra energy.

    For design, these colours are ideal for more tranquil industries such as meditation, bath products, sweet shops, weddings or childcare.


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  • 21/07/14 Corporate Events , Design , Environment , Event Decor , Event Planning # , , , ,

    Client Spotlight: Pedersen’s Event Rentals

    Pedersen’s Event Rentals is celebrating 65 years of successful business! Since 1949, Pedersen’s has been a pioneer in the industry of event rentals with top-quality products, uncompromising service and environmentally responsible operations.

    Pioneers of the Business

    Pedersen’s innovative spirit inspired them to be the first to introduce many new products to the market that have developed into popular event must-haves. For example; Vancouver’s first Chivari Chair, introduced by Pedersen’s in 1992, is now considered an event staple for many corporate and celebratory events. Pedersen’s also has exclusive rights to many premium products, such as Riedel wineglasses and luxury china.

    A Family Company

    Starting out as a family catering business decades ago, Pedersen’s has now evolved into a trusted event rental company spanning across three major cities – Seattle, Vancouver and Victoria.

    Celebrating 65 Years

    Pedersen’s celebrated their recent 65-year anniversary in top fashion at their new warehouse. The new location, situated along the scenic Fraser River, is perfect to accommodate their growing business and inventory needs.

    The celebratory event showcased a variety of products available to rent from Pedersen’s amble inventory.  The showroom also featured breathtaking floor-to-ceiling arrangements from two local business professionals, Flowerz and Greenscape Design and Decor.

    Guests were treated to an evening of delectable hors d’oeuvres and entrées, mixed lychee cocktails and wine, and a colourful self-serve dessert bar presented by the creative geniuses at Culinary Capers.  Here’s to many more years of success!

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  • 21/07/14 Corporate Events , Design , Environment , Event Decor , Fashion , Uncategorized #

    Client Spotlight: Greenscape Design & Décor

    For the last 20 years, Greenscape Design and Décor has been creating exquisite foliage masterpieces using captivating designs to transform any space.

    Beautiful and Creative Design Solutions

    The design team at Greenscape constructs plant landscapes for both interiors and exteriors, using both real and replica products. They offer a variety of products and services from temporary creations for corporate parties to permanent displays for hotel lobbies. From bold designs to delicate understatements, Greenscape’s décor experts work closely with clients to understand their vision.

    Ask the Experts

    Greenscape offers an endless array of design expertise and décor services to national and international clients, and enjoyscreating beautiful environments for a large repertoire of industries. Their experience includes transforming spaces for hotels, restaurants, businesses, weddings, homes and more.

    Recognizing Excellence

    The team at Greenscape Design and Decor has recently been recognized with a tremendous amount of award recognition for their creative work and stunning results. The award nominations include:

    • Star Award nomination for their annual holiday work at the Shangri-La Hotel Vancouver
    • Competing Finalists in two categories for the Event Solution Spotlight Awards
    • Two Reader’s Choice Awards for Favourite Decorator or Design Supplier and Favourite Event Supplier
    • Spirit of the Industry Award
    • Burnaby Board of Trade Business Person of the Year Award presented to the team president and company owner, Corinne Kessel

    For the full press release on their accomplishments, click here.

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  • 10/10/13 Design , Event Decor #

    The Power of Colour

    What’s trending in event design for Fall/Winter 2013? COLOUR! Check out the power of colour in this article from The Cool Hunter:

    100 Colours Exhibition – Japan
    With our fascination with both minimalism and color, we’ve kept an eye on Emmanuelle Moureaux, the French-born and Tokyo-based architect famous for her use of candy-hued colors in many of her projects.

    Since 2003, she’s run her own Architecture and design firm in Tokyo.

    Her solo exhibition, “100 Colors” is currently on at the Shinjuku Mitsui Bldg., 55 Square, Tokyo, as part of the Shinjuku Creators Festa 2013.

    Read more: 100 Colours Exhibition – Japan

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  • 15/03/12 Event Decor , Event Planning

    Sasha Souza, Top Special Event Designer, Comes to Vancouver!

    Important News from ISES Vancouver (International Special Events Society):

    Sasha Souza is one of the top designers on the continent right now. In order to get creatively refreshed and inspired, in order for us to hear from the event worlds around us, its important for us, as designers and planners, to see other work and talk to professionals who are working in the upper echelon of our profession – or just to hear from other professionals. This event offers the chance to meet and hear from one of the top event creators in North America, to become inspired by another’s top line creativity, and to ask questions. This event is an opportunity to have the design world dropped in your lap so you can learn from the world’s best.

    Don’t miss it. Register today!

    Masters Series – Featuring Sasha Souza March 27th, 2012

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