• Embracing Influencers as a Core Marketing Strategy
    24/05/17 Business Development , Event Marketing , Fashion , Luxury Marketing , Social Media , Strategic Marketing # , , , ,

    Embracing Influencers as a Core Marketing Strategy

    According to a recent article written by Nikki Gilliland at Econsultancy, some of the world’s most well known luxury brands are embracing influencers as a key marketing strategy.

    While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion, luxury brands are starting to understand that leveraging the viral and broad appeal of social is vital to sustainability and growth.

    Continue reading

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  • 11/12/15 Advertising , Design , Event Decor , Fashion , Marketing Trends # , , , ,

    The Top 10 Colours for Spring 2016


    While we’re on the trend of Pantone colours, this past September, Pantone released its top 10 colours that we will be seeing this coming Spring 2016 season. The colours are part of their semi-annual colour report for the fashion industry, which is compiled by a group of colour experts around the world who have synthesized all the hues used throughout the forthcoming collections and merged them with the colour trends they have been tracking globally.

    2016 Campaign

    In a new campaign we’ll be launching in 2016 we’ll be looking to this list for inspiration. Stay tuned to see how we use these colours in the advertising and marketing world.

    See the full list of top 10 colours here from InStyle.


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  • 11/12/15 Advertising , Design , Event Decor , Fashion # , ,

    2016’s Pantone Colour of the Year!

    Introducing Rose Quartz and Serenity
    Pantone 13-1520 & Pantone 15-3919

    For the first time, Pantone has chosen two colours to represent the 2016 Colour of the Year. The soft and sweeping duo will set an interesting trend for the coming year in industries ranging from fashion to home décor.

    Inspired by Societal Movements

    Explaining the choice, the company cited “societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.”

    Colours of Mindfulness

    As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

    The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association.


    While the calming colours may seem too pastel on their own, you can easily ground them with a blend of earthier tones such as deep browns, forest greens and muted purples. Yellows and pinks blend easily, while brighter tones offer a burst of extra energy.

    For design, these colours are ideal for more tranquil industries such as meditation, bath products, sweet shops, weddings or childcare.


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  • 21/07/14 Corporate Events , Design , Environment , Event Decor , Fashion , Uncategorized #

    Client Spotlight: Greenscape Design & Décor

    For the last 20 years, Greenscape Design and Décor has been creating exquisite foliage masterpieces using captivating designs to transform any space.

    Beautiful and Creative Design Solutions

    The design team at Greenscape constructs plant landscapes for both interiors and exteriors, using both real and replica products. They offer a variety of products and services from temporary creations for corporate parties to permanent displays for hotel lobbies. From bold designs to delicate understatements, Greenscape’s décor experts work closely with clients to understand their vision.

    Ask the Experts

    Greenscape offers an endless array of design expertise and décor services to national and international clients, and enjoyscreating beautiful environments for a large repertoire of industries. Their experience includes transforming spaces for hotels, restaurants, businesses, weddings, homes and more.

    Recognizing Excellence

    The team at Greenscape Design and Decor has recently been recognized with a tremendous amount of award recognition for their creative work and stunning results. The award nominations include:

    • Star Award nomination for their annual holiday work at the Shangri-La Hotel Vancouver
    • Competing Finalists in two categories for the Event Solution Spotlight Awards
    • Two Reader’s Choice Awards for Favourite Decorator or Design Supplier and Favourite Event Supplier
    • Spirit of the Industry Award
    • Burnaby Board of Trade Business Person of the Year Award presented to the team president and company owner, Corinne Kessel

    For the full press release on their accomplishments, click here.

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  • 05/05/11 Fashion # , ,

    kfmPowerTools: Announcing Spring 2011’s Picks!

    In celebration of kfm’s two year mark, we’d like to give a little back as a thank you to those who helped get us here. It’s our way of saying ‘we really truly appreciate everyone’s support and loyalty, and we’re super excited for the successful years to come!’. So here’s the scoop – we’re giving one lucky winner a choice between two kfmPowerTools™! What’s a ‘kfmPowerTool’? Firstly, it’s an initiative just launched at kfm and, secondly, these are items that give you power! Each ‘tool’ represents and item or initiative that we feel positively influences your personal brand. This season’s picks are…drum roll please…

    To win, visit kfm’s Facebook page and go to the kfmPowerTools album. Post a comment on the Spring 2011 picture and the comment with the most ‘likes’ wins! (Feel free to share your comment/link with friends to increase your ‘likes’.) Contest closes at 5:00pm PST on Friday, May 13th, 2011.

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  • 25/04/11 Fashion # , ,

    The Perfect Weekend to Get Your New Handbag…

    “The Handbag…an item of sensual beauty and power wrapped in unmistakable style…that is, if you have the right handbag” – Lisa Hoaken, Canadian Distributor for Peter Kent Handbags.

    Taking details from a recent press release, we thought we’d share the sweet deal taking place in Montreal this coming weekend. One our most fashionable clients, Peter Kent Handbags, will be hosting an exclusive handbag event at luxury fashion boutique JoshuaDAVID in Montreal.

    If you live in Montreal, you won’t want to miss it. The handbags are to die for.


    Saturday, April 30th and Sunday, May 1st, JoshuaDAVID Boutique, 4926 Rue Sherbrooke Quest

    Be one of the first in Montreal to purchase a Peter Kent Handbag and receive fifty dollars off. Plus, receive an exclusive gift with your purchase.

    Saturday, April 30th from 11:30AM – 1:30PM, JoshuaDAVID Boutique, 4926 Rue Sherbrooke Quest

    As part of this special weekend event, Canadian Representative Lisa Hoaken, will be in store to share first hand brand knowledge.


    For more information, here’s the press release: PeterKentPA_PressRelease_April2011

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  • 05/07/10 Event Marketing , Event Planning , Fashion , General Marketing

    Food Fashion and Sweet Style

    By Karran Finlay, Marketing Director @ KFM

    Dessert Girl's High Fashion Candy

    Yes, it is awesome when food becomes fashion – especially if it’s dessert. This isn’t a new trend, but it’s certainly one of my favourites so I’m officially announcing today as ‘write about dessert and fashion day’. So, now that it’s official, I’ll tell you about who’s wearing dessert well and why.

    First up is the ‘Sweet Charity event that took place last month at the Mandarin Oriental in Washington.

    Gumdrops and chocolate accessories - delicious fashion trend.

    The event was hosted by the Heart of America Foundation and Albert Uster Imports, a Swiss food company. The annual charity event highlights the foundation’s “Books From the Heart” program, which provides books for Children living in poverty. Unfortunately I can’t share how much was raised for the program (because I don’t know) but around 900 people attended the event, so I’d like to think that it was a success. If you take a look at the photo above, you’ll see that stylists have accessorized the model with gumdrops and chocolate – and it doesn’t look half bad! (I admit that there’s no way I could strut my stuff on the catwalk without taking a bite.) This is good example of “food fashion” incorporated into an event (has anyone else come up with the term “food fashion”, can I claim it?)

    Next up – ‘dessert girl’. She’s got really sweet style and she looks nice. I would definitely buy ice cream from her, maybe even the cherry flavour – although it’s not really my favourite.

    High Fashion Dessert Girl and some delicious ices!

    What I love about this ‘sweet style’ and the blog that I found it on (Dessert Girl) is that the images really pop (they’re fun to look at and are of good quality) and a true sense of style is portrayed. Dessert Girl highlights excellent examples of sweets being used as props – which I love reading about for event and marketing ideas. Take, for example, her “High Fashion Candy” post where she shows us that bold colour + pretty woman + big hubba-bubble = awesome picture. I could totally use this idea at a fashion event to add a bit of fun and sass.

    And keeping in theme, I didn’t want to leave you without a link on how YOU can dress like dessert. Just visit this post on “Trend de la Crème” and you’ll find out everything you need to know.

    Trend de la Crème's "How to Dress Like Your Favourite Dessert"

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