One thing that businesses value as much as customers is publicity. A common belief is that mentions, references, and links from other businesses and media publications will increase traffic to a businesses website and increase brand awareness. Although this can help boost a brands image, an article by Business 2 Community, states that chasing media attention in that way is not always the best strategy for long-term branding. Instead of chasing media attention, focus on establishing valuable relationships and producing interesting content. The following six tips will help businesses earn positive publicity that can have a positive effect in the long-term.