• Six Strategies to Help Businesses Earn Publicity
    05/07/16 Business Development , Communications , Corporate Events , Event Marketing , Green Marketing , Karran Finlay Marketing , KFM Category , Marketing , Marketing Trends , Social Media , Strategic Marketing , Vancouver Marketing # , , , , , ,

    Six Strategies to Help Businesses Earn Publicity

    One thing that businesses value as much as customers is publicity. A common belief is that mentions, references, and links from other businesses and media publications will increase traffic to a businesses website and increase brand awareness. Although this can help boost a brands image, an article by Business 2 Community, states that chasing media attention in that way is not always the best strategy for long-term branding. Instead of chasing media attention, focus on establishing valuable relationships and producing interesting content. The following six tips will help businesses earn positive publicity that can have a positive effect in the long-term.

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  • Should YouTube be Part of a Business’s Marketing Strategy?
    02/06/16 Business Development , Communications , Event Marketing , General Marketing , Green Marketing , Karran Finlay Marketing , kfm , Marketing , Marketing Trends , Social Media , Strategic Marketing , Vancouver Marketing # , , , , , , ,

    Should YouTube be Part of a Business’s Marketing Strategy?

    YouTube should be an essential element in a business’s digital marketing strategy. It is considered to be one of the top places for creating a digital brand. In fact, according to concept5.com, the top 100 global brands have published more than a quarter million videos on YouTube. Clearly it is working for them.

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  • 05/01/16 Environment , Green Marketing , Sustainable Marketing # , ,

    Upcycling: Not a new cycling trend

    PicMonkey Collage

    I only heard the term ‘upcycling’ for the first time yesterday and I love the concept. It goes way beyond the principle of recycling to actually rewriting the economic model – a huge shift, but one which we desperately need.

    I read an article by David Suzuki a few days ago and one line stood out for me and has stayed in my mind.

    Remember the big picture. Spend less time worrying about plastic bags and disposable cups and more time thinking about where you live, energy use in your home, how often and how far you drive (and fly), and what you eat.

    The big picture of upcycling is to eliminate the concept of ‘waste’ as we know it. It supports the process of a circular economy where products and materials are simply transformed, but never thrown away. As our population keeps growing, our waste keeps mounting, our natural resources keep depleting upcycling is really the only sustainable way forward.

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  • 18/08/15 General Marketing , Green Marketing , Karran Finlay Marketing , Marketing , Sustainable Event Management , Vancouver # , , , , , , , , , , , ,

    Supporting companies that are ‘green’ and ‘do good’

    One of the most rewarding parts of working in an agency setting is meeting so many socially-conscious companies and the amazing people that run them!

    At kfm, we have been fortunate enough to connect with many companies that place a high importance on environmentally-conscience operations, no-waste products and patient advocacy.

    Currently, we work with Pedersen’s Event Rentals, who are constantly initiating new ways to reduce the environmental impact of their operations with disposable packaging, high efficiency washing machine, paper-free offices, and more!

    We also work with the Save Your Skin Foundation, who work to raise awareness of melanoma and non-melanoma skin cancers, provide melanoma patients with access to information about trial drugs, emotional and financial support, and more!

    We now work with Delish General Store, which sells several product lines that support an eco-friendly, non-throwaway lifestyle. They have Canada’s only Jar Bar, ‘green’ cleaning products, ‘no-waste’ beauty products, and more!

    If you are looking for an agency that understands your company’s unique values, get in touch with our team!



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  • 22/04/15 Environment , Event Marketing , General Marketing , Green Marketing , Karran Finlay Marketing , kfm , Marketing , Sustainable Event Management , Sustainable Marketing , Uncategorized # , , ,

    Happy Earth Day! Our Top 7 Sustainable Practices

    Screen Shot 2015-04-21 at 4.43.58 PM
    At kfm, we’re proud to call ourselves an environmentally sustainable agency. We continue to find new ways to reduce the environmental impact of our operations. Here are 7 ways we have implemented sustainable practices in our daily operations.

    kfm’s Sustainable Practices

    1. Over 75% of our employees bike, walk or take public transit to work. We will also be participating in Bike to Work Week this May.

    2. We use paperless technology whenever possible and only print materials when absolutely necessary.

    3. We recommend remote meetings to reduce unnecessary travel.

    4. We recycle waste materials in our office and on-site at events.

    5. We save energy in our office by turning off the heating, air-conditioning and lights. We turn off computers and printers overnight.

    6. We use tap water and refillable bottles rather than a water cooler.

    7. We reuse materials and repurpose equipment whenever possible.

    Shoutout to our Green Clients!

    We take pride in representing clients that are similarly concerned with environmental sustainability.

    Greenscape Design & Décor
    In addition to their extensive collection of environmentally friendly products, Greenscape donates 100% of their reused products to charities, schools and associations. 75% of their employees use public transport for work, meetings and tasks. They also employ an extensive recycling program for the unique materials they use in their design work. Read more at http://www.greenscapedecor.com/sustainability

    Pedersen’s Event Rentals
    At Pedersen’s, environmental initiatives are happening at all levels within the organization – from simple efforts to reduce energy on a daily basis, to aggressively seeking ways to minimize packaging of goods. In addition to their recycling program, they have a high efficiency dishwasher and laundry system, they use 100% biodegradable plastic bags, and reusable plastic boxes and bins for storing and shipping. See more at http://vancouver.pedersens.com/community/environment

    Empyrean Lighting
    Empyrean is at the forefront of the LED revolution, specializing in design technology that presents an efficient, cost-reducing, green and safe lighting alternative. They also developed a turtle-safe LED lighting series to reduce the fatal effects of artificial light on sea turtle hatchlings. These lights that have been utilized on beaches in Australia where they were ranked in the TOP 100 of Australia’s smartest innovations. Read more at http://anthillonline.com/andromeda-turtle-safe-led-street-lighting-qld-2014-smart-100/

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  • NEW Green Meeting Standards – Thinking Beyond the Checklist
    11/06/11 Event Planning , Green Marketing , Vancouver

    NEW Green Meeting Standards – Thinking Beyond the Checklist

    Reposted by kfm. Original by canadianspecialevents.com Magazine • canadianspecialevents.com

    E-Interview with leading panelists:

    Shawna McKinley
    Director of Sustainability for MeetGreen®

    Ginny Stratton
    Principal of Strategin Solutions

    ISES Vancouver had the pleasure of hosting a group of expert panelists in a discussion on sustainable event standards, as the ISO (International Organization for Standardization) gears up to launch their ‘Sustainability in Event Management’ Standard (ISO 20121) in 2012. “While the event industry offers valuable educational, social, and economic benefits”, Heather Baker, VP Programs for ISES Vancouver, explains, “the organization of these events can generate considerable waste and cause environmental harm”. We asked panelists Shawna and Ginny to provide their perspective on this crucial topic.

    What initiatives do you hope to establish under the new ISO Standards?

    Shawna McKinley “MeetGreen already operates a BS 8901-compliant management system for sustainable events. As this standard was the foundation of the ISO standard so we hope this will prepare us to comply with the new international requirements once they are adopted.” Ginny Stratton “Widespread use of the ISO 20121 standard will provide the Canadian event industry the opportunity to position itself as a leader in event sustainability.”

    Will the standards be structured to roll out in stages set over a period of years or one single initiative?

    Shawna McKinley “
    They actually all seem to be hitting at once, which I think is making it a bit overwhelming for professionals! My experience with BS 8901 has been that it is not productive to try to change your business or event over-night to comply with it. You really need to have a long-term commitment to the process and engage people in how they want to see it roll out. In terms of the APEX-ASTM standard it does have a four-level structure,
    which you can choose to gradually implement.”

    Ginny Stratton “ISO 20121 is currently in its final phases of development and its release is set to coincide with the London 2012 Summer Olympics. As part of the final development phase, the ISO 20121 Draft International Standard (DIS) will be released for public comment in April of this year.

    The public will have five months to review the standard and submit comments. For information on this process, you can check out the ISO 20121 website or contact local event sustainability management specialists such as Strategin Solutions or MeetGreen

    How will certification impact private and corporate functions?

    Shawna McKinley “Not all of the standards include a certification. Some do, some do not. Those that do may be selfcertified, or may require independent certification or provide options for both. It seems that certification is an important driver for people to comply with the standards. LEED is a perfect example of this – it is a huge coup for the Vancouver Convention Centre to achieve the Platinum designation. The independent certification provides validation that can be used in marketing. This kind of validation can be important to combat green washing concerns, which consumers often experience related to environmental claims.”

    Will there be penalties or fees for non-compliance? And if so, who will enforce it?

    Ginny Stratton “Pursuit of compliance with ISO 20121 is voluntary. It is designed to be used by organizations across the event supply chain, including event organizers, venues, and suppliers of event related goods and services, to demonstrate their commitment to sustainable development and event sustainability and to report on performance. Users of the standard may voluntarily claim compliance with the standard, or may pursue second or third party verification.“

    Where can event and meeting professionals get the information they need to create events according to the ISO standard policy?

    Shawna McKinley “There is a Linkedin group that is helping to disseminate information about the standard. Anyone can apply to listen and contribute to the group.”

    Ginny Stratton “The ISO 20121 standard will include guidance for use, but local event sustainability management specialists and industry associations will also provide a wealth of information to assist event and meeting professionals.”

    Thank you Shawna and Ginny for taking the time to provide us with your insight and extra special gratitude to Karran Finlay, VP Sponsorship, ISES Vancouver and President of Karran Finlay Marketing (kfm), for allowing us the opportunity to connect and learn.

    Issue 22
    CEP22.pdf page 24 & 25 of 36

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  • 21/04/11 Environment , Green Marketing # , ,

    Get Cleaner Teeth and a Cleaner Planet…Eco-Friendly Toothbrushes!

    A Clean Idea™ for a Cleaner Planet! cleanideadental.dom

    The kfm street-team was out on the downtown streets of Vancouver today handing out EcoBrushes™ and EcoFlossers™. The products couldn’t come at a better time, with National Earth Day on April 22nd as well it being National Oral Health Month.

    EcoBrushes™ and EcoFlossers™ are North America’s first biodegradable toothbrushes and flossers.

    The new EcoBrushes™ and EcoFlossers™ are North America’s first biodegradable toothbrushes and flossers made from corn, wheat, tapioca and potatoes which are designed to decompose into organic material.

    Products are available in London Drugs stores throughout Western Canada, and at Shoppers Drug Mart stores nationally. All products are also available online at cleanideadental.com and online retailers like lavishandlime.com and amazon.com.

    For more information, see press release here: North Vancouver company develops North America’s first biodegradable dental products

    Brushing our teeth at the kfm office will never be the same again 🙂

    The kfm street-team loving the EcoBrushes™ and EcoFlossers™!

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  • 19/04/11 Environment , Green Marketing , Marketing # , ,

    How are you celebrating Earth Day? Come join the kfm team and get a FREE Clean Idea™ EcoBrush

    For so long I have found using one plastic toothbrush after another so wasteful. But now, Locin Industries has created an environmentally friendly toothbrush and flosser! THANK YOU Clean Idea™! The brushes are awesome. We, at kfm, have all now tried them and they are so great…we get cleaner teeth and a cleaner planet! You can find out more here: CLEAN IDEA™

    In celebration of Earth Day, the kfm team is hitting the streets of Vancouver on Thursday, April 21st, with a whole bunch of EcoBrushes and Flossers. We want to share the eco-friendly love (and great products) with you! We’ll be easy to spot in our ‘Clean Idea’ green t-shirts. Come find us to celebrate Earth Day and to get your free toothbrush!

    If you spot us, but didn’t get a chance to say hi, feel free to send us a note on our Facebook page and we’ll make sure to send you out a free toothbrush and flosser. Really, everyone’s got to try them! Facebook/KarranFinlayMarketing

    Hope to see you all Thursday! Happy Earth Day!

    Karran and the kfm Team.

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  • 09/06/10 General Marketing , Green Marketing , Special Events # , , , ,

    Enjoy “A Shot of the GoodLife” in support of the GoodLife Kids Foundation

    By Karran Finlay Marketing (KFM)

    The word on the street is that Edmonton is the place to be in Canada this weekend. Temperatures of 22 – 26 degrees and big sunny skies. Imagine taking a stroll or a bike ride in the river valley, and then heading to HealthFare for a healthy energy shot. What better way to spend a summer day in Edmonton!

    "A Shot of the GoodLife"

    Until this Sunday, June 13th, GoodLife Fitness and HealthFare are supporting the GoodLife Kids Foundation (GLKF) by offering restaurant patrons “A Shot of the GoodLife”. And what perfect time to start living the good life, then a hot summer’s day in Edmonton. The “shot” is a delicious healthy energy shot made of all natural (non-alcoholic) ingredients, known for their energizing and clarifying qualities. The ingredients in each healthy shot boost energy, naturally stimulate metabolism and help to cleanse your body to keep you feeling great! And it’s all for a good cause.

    “A Shot of the GoodLife” Campaign also launches in time for GoodLife’s “Be a Kid’s Superhero Campaign” which the new GoodLife Fitness Club in Edmonton is strongly supporting with great initiatives (see video)! The “Be a Kid’s Superhero” Campaign, which also runs until this Sunday, June 13th, takes place across Canada at GoodLife Fitness Clubs.

    So support the GoodLife Kids Foundation today while enjoying a beautiful summer’s day and a healthy shot of energy! Each shot is $2.00, with all proceeds going to the GoodLife Kids Foundation.

    Living healthy feels good. See you at HealthFare soon!

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  • 07/05/10 Green Marketing

    It’s What’s Inside That Counts…

    You betcha it counts! Once I realized what all the ingredients on the back of my skincare packages meant, I was pretty surprised. My poor skin…it never asked for all those chemicals. Thanks to the David Suzuki Foundations’ “Queen of Green”, I now view skincare products in a whole new way!

    I ran into my friend Lindsay Coulter (otherwise known as Suzuki’s “Queen of Green”) and she told me about this new survey that she’s been working on. The David Suzuki Foundation is inviting Canadian to pull back the shower curtain and participate in a first-of-a-kind survey of toxic ingredients found in the personal care products we use on our bodies.

    To find out more about the project, visit the David Suzuki Foundation website. You can also download this wallet-sized shopper’s guide, and feel free to check out the articles below:




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