• Yellow Signal: New Media in China
    16/02/16

    Yellow Signal: New Media in China

    Yellow Signal: New Media in China

    KFM produced a full marketing and communications package for Yellow Signal that included branded posters and marketing materials, press releases and media management and onsite event management. Yellow Signal: New Media in China consisted of six exhibitions and one film screening taking place in various venues including: Centre A Contemporary Art Gallery, Vancouver Art Gallery, Morris and Helen Belkin Art Gallery and Emily Carr University of Art and Design.

    No Responses
  • TD Night of New Beginnings
    16/02/16

    TD Night of New Beginnings

    TD NIGHT OF NEW BEGINNINGS

    The TD Night of New Beginnings was a luxurious gala and fundraiser, that was hosted by Elaine Lui and featured a surprise virtual appearance by Ryan Reynolds, that kicked off the 30 days of 300 night campaign, which raised funds for Covenant House. The gala required project management, location research, event activation, on site team training, speaker packages, sponsorship packages and relationship management. The event celebrated a 20% increase in attendance over the previous year as well as a 30% increase in funds raised. The project cost came in under budget while generating increase awareness and more earned media exposure than the previous year.

    attendance Increase
    increase in funds raised
    No Responses
  • Save Your Skin Foundation
    16/02/16

    Save Your Skin Foundation

    SAVE YOUR SKIN FOUNDATION

    Since 2011, KFM has been the agency of record for the non-profit organization Save Your Skin Foundation. We work with the Foundation in many capacities including marketing, communications, event activation, public relations, website development and maintenance and social media. As Save Your Skin is a national foundation, all our deliverables are provided in English and French.

    In 2015 alone, our work for Save Your Skin included:

    • Website launch
    • PSA development and launch
    • 2 awareness campaigns
    • 5 conferences
    • 2 government receptions
    • 14 press features

    poster
    SYS.Survivorship
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  • Pedersen’s Event Rentals
    16/02/16

    Pedersen’s Event Rentals

    Pedersen’s Event Rentals

    After struggling to dedicate time and expertise towards their marketing efforts, Pedersen’s approached KFM for help. We dedicated ample time to meet with the Pedersen’s team to understand their values, goals and what their customers loved about them. Following a social media and brand audit, we realigned Pedersen’s social media channels to clearly reflect their voice and unique selling points. For the past four years Pedersen’s has continued to trust KFM for all their social media management, public relations and marketing needs.

    No Responses
  • GoodLife Fitness
    12/02/16

    GoodLife Fitness

    GoodLife Fitness

    KFM has worked closely with GoodLife Fitness since 2010 to develop and expand the brand in Western Canada. In 2015, GoodLife Fitness engaged KFM to develop marketing and promotional materials that would increase brand awareness and membership in their B.C. clubs. The branded solution package included street team recruitment and management, windmasters, t-shirts, backpack flags and promotional postcards. We also created print, billboard and cinema advertisements. Materials developed were also translated into several languages to relate to various markets throughout B.C.

    Trails sold
    Conversion rate
    Sales Target

    “The club feels alive again and we are busy! This month we have seen more referrals walking into the club and more guest traffic than ever before. thank you again every one for all your efforts in making this the best month Abbotsford has ever had!”

    -Mike Douvan, General Manager, Abbotsford club

    No Responses
  • Giorgio Armani Sport Code
    09/02/16

    Giorgio Armani Sport Code

    Giorgio Armani Sport Code

    KFM produced and activated the launch of the Armani Sport Code fragrance to key cities and internal teams across Canada. The fragrance launches required project strategy and management, event design, signage, model management, video presentations and themed cocktails and canapés. The events exceeded attendee targets by 30% leading to successful launch sales throughout Canada.

    attendance target
    poster
    BTS_SPORT
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    No Responses
  • Vision Vancouver
    16/01/16

    Vision Vancouver

    Vision Vancouver

    KFM was hired by Vision Vancouver to inspire and champion support by organizing a unique and engaging premier fundraising gala evening for 1,000 guests and a private event with guests including donors, political representatives, media, corporate executives, key Vancouver personalities and other supporters. The successful gala resulted in a further task of planning and activating an Election Day celebration dinner for over 800 guests.

    No Responses