Boo La La (previously Carol’s Costume Corner) approached KFM with a rebranding request. The challenge was to completely revamp and revitalize the costume shop’s brand look and feel. We suggested a rebranded launch awareness campaign that would exemplify the brand’s quality merchandise, unique service offering and fun quirky culture. The successful campaign involved everything from store signage, price tags and business stationary to social networking profiles, PR tactics and a pop-up shop.