The TD Night of New Beginnings was a luxurious gala and fundraiser, that was hosted by Elaine Lui and featured a surprise virtual appearance by Ryan Reynolds, that kicked off the 30 days of 300 night campaign, which raised funds for Covenant House. The gala required project management, location research, event activation, on site team training, speaker packages, sponsorship packages and relationship management. The event celebrated a 20% increase in attendance over the previous year as well as a 30% increase in funds raised. The project cost came in under budget while generating increase awareness and more earned media exposure than the previous year.

attendance Increase
increase in funds raised