Why Should You Use Influencer Marketing?
When a business establishes a relationship with a person that has a large social following, this is called Influencer Marketing. These individuals, or influencers, are usually found online and already have a loyal audience of followers. When these influencers promote a product, their followers take their opinion to heart. Today’s consumers trust peer recommendations more than any other form of marketing, which is why brands should be making it a part of their strategy.