2017 is a significant year for marketers. For the first time in history, digital ad spending is going to exceed TV ad spending. This is due to a shift in the demographic that holds the spending power.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know why it works? Do you know how to use storytelling to its fullest extent? Let’s look at the science.