• 05/09/09 Event Planning , Green Marketing , Sustainable Event Management # ,

    Green Meetings: It’s not easy being green…or is it?

    By Karran Finlay

    Karran Finlay

    More and more companies are taking the initiative to “green up” their meetings, yet others are stuck in the “thinking about it” phase. It’s not always easy to ensure sustainable practices, but it can be easier than you think (and it doesn’t have to cost you more).

    I’ve put together a few “green meeting” tips to keep in mind when planning for a successful (and more sustainable!) meeting:

    Research venues that are LEED certified in your area (or look for those that have sustainable practices). A great blog site that lists venues in various cities is “Green Destinations”. The specific blog that speaks to this can be found here: Green Destinations Blog

    Have meeting programs, name badges, menus, etc. printed on recycled paper. There are many recycled paper options available and they don’t always cost more, nor does the paper quality have to suffer.

    Use reusable dishware instead of disposable plates or source biodegradable alternatives such as plates made of sugar cane. Many companies now supply these products.

    Ask the venue to use biodegradable cleaning supplies and garbage bags for cleaning up after the event/meeting. Green Shift is a Canadian company that supplies a whole bunch of green products. Their product catalogue can be downloaded from their website: Link to Green Shift

    Compost food waste and recycle packaging materials where possible (i.e. boxes from food deliveries, damaged décor items, etc.) – many venues are now equipped to do this quite easily, you just have to ask.

    A friend of mine also shared a great “green” meeting example with me the other day, and I think it’s a great example to follow! You can check out the details here:
    AGU Fall 2009 Meeting, San Francisco

    There are many more ways to ensure that meetings, events and marketing programs can be planned and executed sustainably. I’d be happy to answer any questions or chat more about how to plan “green” programs. Just send me an email at karran@karranfinlaymarketing.com!

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