• 09/09/15 Event Planning , General Marketing , Karran Finlay Marketing , Marketing , Special Events , Vancouver # , , , , , , ,

    Successful launch of External Development Summit (XDS) 2015

    xds banner

    We want to give a very special shout out to our Marketing Manager, Madelynn Festing, today and congratulate her for, yet again, launching a hugely successful External Development Summit (XDS), which kicked off this morning at the Westin Bayshore Hotel in Vancouver.

    XDS is the only annual, international games industry event held in Canada, with a primary focus on external development for art, animation, audio, and software engineering.

    In its second year, XDS saw a 32% attendance increase with 400 delegates from nearly 26 countries. The numbers for this year are even higher!

    This year’s event includes 32 hours of educational sessions and an interactive mobile app to help attendees create a personalized schedule and ideal networking opportunities!

    Way to go Madelynn!

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  • 26/11/14 General Marketing , Karran Finlay Marketing , kfm , Marketing , Uncategorized # , , , , , , , , , , , , , , ,

    Do you really hate ads that much?

    Everyone gets annoyed by online ads, but enough to pay for the pleasure of not seeing them?

    Google thinks so!

    They have unveiled an experimental project called Contributor that lets users pay $1 – $3 a month for ad-free browsing.

    Some of that money goes to the particular website you are visiting, while some goes to Google, of course.

    But here’s the catch – it only works for a small handful of sites.

    Sites need to be invited by Google to participate in the experiment. So far these include: wikiHow, Urban Dictionary, the Onion, ScienceDaily, Mashable, and imgur.

    Many are predicting this project will fail in the long run. After all, people who really hate ads can simply use a free ad blocker.

    While I think the concept of directly funding sites you visit rather than forcing them to rely on ad revenue has merit, I wonder if a blank ad box that thanks you for your contribution is really any more appealing than an ad?

    However, one place I do see this idea having potential is media. For the past several years, news sites have been playing with paywall options in an effort to offset industry-wide losses. Eliminating annoying ads, especially pop-ups, might give readers more incentive to pay for the online content they consume.

    But who knows? One thing we’ve witnessed from the recent boom of successful crowdfunding campaigns is that people do support causes they believe in!


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  • 18/11/13 Uncategorized # , ,

    We’ve moved! kfm moves to the historic Seymour Building in downtown Vancouver.

    We’re excited to announce that we’ve moved to a fantastic new location in the historic Seymour Building, located in downtown Vancouver. The building offers greater space for the five person team and is more centrally located for Vancouver clients.

    kfm launched in 2009 and has since been producing successful marketing and event solutions throughout Canada. Our team’s combined industry experience of over twenty years, our strategic project planning, and kfm’s quality of service have been key to our continued success.

    kfm specializes in strategic and environmentally sustainable marketing and event management for luxury brands. We are recognized for our collaborate and resourceful approach; consistently delivering on modern, effective, and thoughtful marketing solutions.

    Our new address is:
    The Seymour Building
    814-525 Seymour Street
    Vancouver, BC, Canada V6B 3H7

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  • 09/05/11 Strategic Marketing , Vancouver , Vancouver Marketing # , ,

    Spring Edition Newsletter: Two Years, Two Events, And One Lucky Winner!

    Not yet on kfm’s newsletter subscriber list? That’s o.k., we’ve included a copy below. Plus, you can also sign up anytime on through our website.

    Spring 2011 Newsletter: Two Years, Two Events, And One Lucky Winner!

    A letter of thanks –

    Before we share this season’s exciting news, I want to personally thank each of you for your support over the past two years. kfm was launched in May 2009 and to say ‘time has flown by’ would be an understatement. Our starting team of two has grown to five, and we have a national roster of the coolest clients anyone could wish for. All of you have played a part in making kfm’s first two years a success and I can’t thank you enough!

    – kf

    Welcome to spring!

    With so much awesomeness going on right now, we didn’t have the space to share all that we wanted to – but we’ve chosen a few highlights that we’re pretty excited about, and we think you will be too!

    First Up – We’ve Launched Our New Website!

    A much anticipated event around the kfm office, we’re thrilled to share the new site and hope it will bring you hours of entertainment and joy (kidding), but we do hope you like it as much as we do! karranfinlaymarketing.com

    Peter Kent Handbags – Montreal Launch

    Looking for a new spring handbag? This collection is absolutely gorgeous. And we’re not just saying that because the company is so lovely to work with. Our relationship with this brand began in March, when we assisted with their Montreal launch. The handbags are now flying out the door at JoshuaDAVID, where Peter Kent is carried exclusively in Montreal. The handbags can be purchased throughout Canada in Edmonton, Calgary, Vancouver, Toronto, London, and Montreal. peterkentcanada.com


    Save The Skin You’re In™ – It Might Just Save Your Life

    Some of the most rewarding work we do is with non-profit organizations. It’s a wonderful feeling to be a part of something that helps others. With May being International Melanoma Awareness Month, we thought it timely to share news of two upcoming melanoma related events. If you’re in Vancouver this June, we hope you’ll join us in our efforts to increase awareness and funds in support of melanoma and non-melanoma skin cancers. Email Marion at mperole@karranfinlaymarketing.com for information or register here saveyourskin/eventbrite.

    The Information You’ve Been Waiting For – How Do I Win??

    In celebration of kfm’s two year mark, we’d like to give a little back as a thank you to those who helped get us here. It’s our way of saying ‘we really truly appreciate everyone’s support and loyalty, and we’re super excited for the successful years to come!’. So here’s the scoop – we’re giving one lucky winner a choice between two kfmPowerTools™! What’s a ‘kfmPowerTool’? These are items that give you power! Each ‘tool’ represents and item or initiative that we feel positively influences your personal brand. This season’s picks are…drum roll please…

    - Click Image to See Details -

    We’re also celebrating our two years by giving back in a way everyone can feel good about. kfm will be donating $2,222 in marketing services to the two non-profits we work with; Communities for Kids and the Save Your Skin Foundation. Initiatives related to this gift will roll out in 2012 – we’ll keep you all posted! communitiesforkids.ca | saveyourskin.ca

    Other Notables (click the icons for more information)

    Spring Fun! Let’s Roll! Babybot’s got the inside track on the coolest planes, trains and automobiles. Take them for a test drive.

    babybot.com

    May 14th, 2011: Culinary Gala with Food Network’s Chef David Adjey

    May 26th, 2011: The Spectacular! Part-Tease At The Pavilion. Hosted by ISES Vancouver.

    karranfinlaymarketing.com

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