kfm
  • Services
  • Our Work
  • The Team
  • Our Clients
  • Contact
  • Blog
  • Embracing Influencers as a Core Marketing Strategy
    24/05/17 Business Development , Event Marketing , Fashion , Luxury Marketing , Social Media , Strategic Marketing # Luxury, Marketing, Retail, social media, Strategy

    Embracing Influencers as a Core Marketing Strategy

    According to a recent article written by Nikki Gilliland at Econsultancy, some of the world’s most well known luxury brands are embracing influencers as a key marketing strategy.

    While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion, luxury brands are starting to understand that leveraging the viral and broad appeal of social is vital to sustainability and growth.

    Continue reading

    No Responses
  • 5 Laws of Luxury Marketing: The Difference Between Luxury and General Brands
    13/09/16 Business Development , KFM Category , Luxury Marketing , Marketing , Marketing Trends , Strategic Marketing , Vancouver Marketing # Apple, branding, Brands, business, Iphone, Laws, Luxury, Marketing

    5 Laws of Luxury Marketing: The Difference Between Luxury and General Brands

    In the world of business, marketers tend to follow a set of standard rules, which include ‘defining a target audience’ and ‘meeting consumers needs.’ A marketing plan often summarizes the voice of the consumer, as this is the best way to ensure that consumer’s demands will be met. In the world of luxury marketing, however, the opposite applies.

    Continue reading

    No Responses
Categories
  • Advertising
  • Business Development
  • Communications
  • Corporate Events
  • Corporate Social Responsibility
  • Corporate Sponsorship
  • customer service
  • Design
  • Environment
  • Event Decor
  • Event Marketing
  • Event Planning
  • Fashion
  • General Marketing
  • Green Marketing
  • Inbound Marketing
  • Karran Finlay Marketing
  • kfm
  • KFM Category
  • Luxury Marketing
  • Management
  • Marketing
  • Marketing Trends
  • Melanoma
  • Save Your Skin Foundation
  • Skin Cancer
  • Social Media
  • Social Sustainability
  • Special Events
  • Strategic Marketing
  • Sustainable Event Management
  • Sustainable Marketing
  • Uncategorized
  • Vancouver
  • Vancouver Marketing
Twitter Widget
Invalid or expired token.
COPYRIGHT © KARRAN FINLAY MARKETING. ALL RIGHTS RESERVED.